Objectives

This course is designed for anyone wishing to learn about digital marketing, with the aim of acquiring digital communication skills that will have a major impact on their career or entrepreneurial projects.

Digital marketing offers new opportunities to develop your brand and generate growth. This introductory course provides the conceptual and methodological keys to building a strategy, executing and managing actions based on a webmarketing plan.

Target skills

- Understand the opportunities offered by digital marketing
- Gain a global vision of a digital communications strategy
- Learn about the levers of influence on the Internet
- Learn how to animate an online community
- Understand the methods and tools required for a successful digital strategy

Attestation / Certification

A certificate of attendance will be issued to those who have assiduously completed the entire course.

Duration and location

The training is divided into 3 sessions of 4H each, dealing with complementary themes related to digital marketing (The digital transformation of marketing, its levers of action, its loyalty levers...). The program is scheduled from July 9 to 11, 2019.

The course is held on the premises of Law & Business School

Target population

Minimum Bachelor's degree

Fees

- Free for students (on presentation of student card)
- 100 DTHT for professionals

Application

To apply, please fill in this form

Education Manager

Dr. M. Najar, Head of the Management Department at Law & Business School :

Switchboard: (+216) 70 026 426
Mobile: (+216) 93 584 581
Fax: (+216) 71 963 428
E-mail: m.najjar@lbs.tn