E-Campus
E-Campus

Master in Digital Marketing

Presentation of the sector

The Professional Master's in Digital Marketing at the private LBS faculty aims to train high-level marketing specialists capable of mobilizing digital tools.

The content of the mater in digital marketing corresponds to digital trends and provides the skills needed to design and manage web marketing strategies.

It also provides training in the management, mobilization and coordination of the players involved in implementing these strategies.

This Professional Master's degree in Digital Marketing is aimed at graduates with a basic or applied Bachelor's degree in Management Sciences.

Target skills

The Professional Master in Digital Marketing enables you to :

- Master basic marketing techniques,
- Master media specificities,
- Master online communication techniques,
- Manage electronic purchasing,
- Master e-commerce regulations,
- Master multimedia publishing software,
- Master audience measurement techniques,
- Draw up a media plan,
- Develop a strategic marketing approach,

Main markets

- Digital marketing manager,
- Digital manager,
- Digital communication manager,

Access conditions

- Eligibility :

First year :

- Hold a Tunisian Bachelor's Degree in Management (or equivalent),

or

- Hold a foreign Bachelor's degree accepted as equivalent in Tunisia,

Second year: Successful completion of the first year in the same specialty,

- Admission: competitive examination and interview

International certifications

Certification management

Registration fees

All costs quoted are exclusive of VAT (the rate in force in January 2020 is 7%).
Fee typeTunisian studentsInternational Students
Application fee
(payable only once when registering for the first time for a course at LBS)		700 DTTTC234 (€250 inc. VAT)
Annual registration fee7450 DTHT3400 € EXCL.
Semester1
Semester2
Semester3
Semester4
CodeModuleTeacherCreditsPeriodMode
MPMD111Marketing 4Sep-DecP
MPMD112Digital marketing strategy 3Sep-DecP
MPMD121Digital Communication 3Sep-DecD
MPMD122E-reputation and Branding Mangement 4Sep-DecP
MPMD131Web mastering 1 2Sep-DecP
MPMD132Content writing and digital ergonomics 2Sep-DecP
MPMD141Business English 1 3Sep-DecP
MPMD142Personal development and coaching 1Sep-DecP
MPMD151Risk and security Digital 1Sep-DecP
MPMD152IS Management 3Sep-DecP
MPMD153B2B Digital Marketing or Infographic Content 4Sep-DecP
CodeModuleTeacherCreditsPeriodMode
MPMD211E-consumer behavior analysis 3Jan-MayP
MPMD212Social media marketing 2Jan-MayP
MPMD213CRM and SCRM 2Jan-MayD
MPMD221Connected sales strategy 2Jan-MayP
MPMD222E-merchandising 2Jan-MayP
MPMD223E-business 2Jan-MayP
MPMD231Web mastering 2 2Jan-MayP
MPMD232Growth hacking 2Jan-MayP
MPMD241Business English 2 3Jan-MayP
MPMD242Communication Techniques 2Jan-MayP
MPMD251Data warehouse 1Jan-MayP
MPMD252Digital Project Management 3Jan-MayP
MPMD261Marketing and CSR or Service Marketing 4Jan-MayP
CodeModuleTeacherCreditsPeriodMode
MPMD311Data mining and segmentation 3Sep-DecP
MPMD312Multi- and cross-channel strategy 2Sep-DecP
MPMD313Mobile Marketing 2Sep-DecD
MPMD321Web Mastering 3 2Sep-DecP
MPMD322Mastering Social media 2Sep-DecP
MPMD323Google Analytics 2Sep-DecP
MPMD331Business Communication 2Sep-DecP
MPMD332Introduction to project methodology 2Sep-DecP
MPMD333Internet law and e-commerce 2Sep-DecP
MPMD341Applied qualitative and quantitative techniques 3Sep-DecP
MPMD342Business game 2Sep-DecP
MPMD343Artificial Intelligence 2Sep-DecP
MPMD351Integrated Management Software or Half-yearly project implementation 4Sep-DecP
CodeModuleCreditsPeriod
MDF411Internship and dissertation preparation30Feb-May
Pre-registration
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Sector Manager

Dr.Manel NAJAR

Office 304 3rd floor
Rue du Lac d'Annecy,
Les Berges du Lac 1053,
Tunis, Tunisia

(+216)-70 026 426
m.najjar@lbs.tn

Mon - Fri 08:00 - 17:00

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