Bachelor of Management in Marketing

At the end of theMarketing Management Specialization curriculum, students will be able to :
- Understand the concept of the market, study and analyze it
- Sell the company's products and services
- Establish a typology of customers/consumers
- Develop a sales argument
- Apply merchandising techniques,
- Draw up a marketing plan
- Optimize the targeting of a marketing campaign
- Assess marketing actions
- Define a relational marketing strategy
- Define a product development strategy
- Organize a telemarketing campaign, promotion and communication
- Manage a marketing project
- Organize and lead a sales and marketing department
- Identify customer needs, present products and advise customers
- Follow up customers (loyalty operations, updating files, satisfaction surveys, etc.))
- Develop a portfolio of customers/prospects

In addition, holders of this marketing degree can demonstrate the following cross-disciplinary skills:

- Ability to communicate in English and French (oral and written) in the field of marketing, backed up by certification recognized in Tunisia and internationally,
- Integration and development in the professional environment.

- Marketing manager
- E-commercial
- Marketing research manager,
- Account manager,
- Communications and events manager,
- Product manager
- Public relations manager,
- Intranet and Extranet project manager,
- Marketing consultant,
- Advertising agency manager,
- Sales administration manager.
- Communications manager

- Eligibility:
In first year:
- Hold a Tunisian Baccalaureate
or
- Hold a foreign Baccalaureate accepted as equivalent in Tunisia
In second year: A first year successfully completed in the same specialization
In third year: A second year successfully completed in the same specialization
- Admission: competitive examination based on application and interview.