Bachelor's degree in Marketing

At the end of the course, the student will be able to :
- Understand the concept of the market, study and analyse it
- Sell the company's products and services
- Establish a typology of clients/consumers
- Develop a commercial argument
- Apply merchandising and commercial prospecting techniques
- Draw up a marketing plan
- Optimise the targeting of a marketing campaign
- Draw up an assessment of marketing actions
- Define a relational marketing strategy
- Define a product development strategy
- Organise a telemarketing campaign promotion and communication
- Manage a marketing project
- Organise and run a sales and marketing department
- Identify the customer's needs, present the products and advise them
- Follow up customers (loyalty operations, updating files, satisfaction surveys, etc.))
- Develop a portfolio of clients/prospects

In addition, the following cross-cutting skills can be demonstrated by graduates of this degree in marketing:

- Ability to communicate in English and French (oral and written) in the field of marketing, justified by a certification recognised in Tunisia and internationally,
- To integrate and evolve in the professional environment.

- Marketing Manager
- E-commercial
- Marketing Research Officer,
- Client Manager,
- Communication and Events Manager,
- Product Manager
- Public Relations Officer,
- Intranet and Extranet Project Manager,
- Marketing Consultant,
- Advertising Manager in agency,
- Sales Administration Manager.
- Communication Officer

-Admissibility:
In the first year:
- Hold a Tunisian Baccalaureate
or
- Hold a foreign Baccalaureate accepted as equivalent in Tunisia
In the second year: A first year successfully completed in the same speciality
In the third year: A second year successfully completed in the same speciality
- Admission: competitive examination on the basis of a portfolio and interview