At the end of the course, the student will be able to :
- Understand the concept of the market, study and analyse it
- Sell the company's products and services
- Establish a typology of clients/consumers
- Develop a commercial argument
- Apply merchandising and commercial prospecting techniques
- Draw up a marketing plan
- Optimise the targeting of a marketing campaign
- Draw up an assessment of marketing actions
- Define a relational marketing strategy
- Define a product development strategy
- Organise a telemarketing campaign promotion and communication
- Manage a marketing project
- Organise and run a sales and marketing department
- Identify the customer's needs, present the products and advise them
- Follow up customers (loyalty operations, updating files, satisfaction surveys, etc.))
- Develop a portfolio of clients/prospects
In addition, the following cross-cutting skills can be demonstrated by graduates of this degree in marketing:
- Ability to communicate in English and French (oral and written) in the field of marketing, justified by a certification recognised in Tunisia and internationally,
- To integrate and evolve in the professional environment.